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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 25
What category of consumer adopter best describes you? Do you follow the same adoption pattern for all products? Or are you an early adopter for some and a laggard for others? Create a graph or chart showing your own consumer adoption patterns for different products.
Explanation
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Adoption process:
The process where the...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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