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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 8
Some brands achieve customer loyalty by retaining an air of exclusivity and privilege, even though that often comes with high price tags. Louis Vuitton, the maker of luxury leather goods, is one such firm. What kind of brand loyalty is this, and how does Vuitton achieve it?
Explanation
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Brand loyalty of LV:
LV is a famous pro...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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