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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 20
Channel conflicts. Garmin produces a wide range of GPS devices for a variety of applications. Garmin uses several channels to sell its products, including its own Web store. Visit the Garmin USA website. How does Garmin avoid channel conflict? Explain your answer. www.garmin.com/us
Explanation
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Channel conflicts:
Channel conflicts oc...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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