Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 22

The traditional channel for consumer goods runs from producer to wholesaler to retailer to user. With a classmate, select a product from the following list (or choose one of your own) and create a chart that traces its distribution system. You may go online to the firm's Web site for additional information.
a. kayak from the Orvis catalog or Web site
b. tickets to a Major League baseball game
c. DVD recorder/player from Best Buy