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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 24
Explain why the following firms might choose a dual distribution strategy:
a. Netflix
b. Home Shopping Network
c. The Gap
a. Netflix
b. Home Shopping Network
c. The Gap
Explanation
Verified
Verified
Dual distribution strategy:
Dual distri...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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