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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 7
On your own or with a classmate, identify, draw, and explain a reverse channel with which you are familiar. What purpose does this reverse channel serve for businesses? For the community? For consumers?
Explanation
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Verified
Reverse channel:
Reverse channel is a m...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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