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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 11
With a classmate, choose a product you think would sell best through a direct channel. Then create a brief sales presentation for your product and present it to the class. Ask for feedback.
Explanation
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Direct channel of distribution:
A situa...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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