Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 19

After a trip to Turkey where you were inspired by the craftsmanship of artisans who make jewelry and decorative artifacts, you decide to establish an import business focusing on their work. How would you determine distribution intensity for your business? What mode or modes of transportation would you use to get the goods to the United States? How and where would you warehouse the goods? Explain your answers.