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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 4
Find some examples of retailers that demonstrate the concept of the wheel of retailing. Explain the stages they have gone through and which stage they are in currently.
Explanation
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Wheels of retailing:
A wheel of retaili...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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