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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 20
Several major retailers have begun to test the extreme markdown strategy that lies behind popular dollar stores such as Dollar General and Dollar Tree Stores. Kroger, Walmart, and others have opened sections in selected stores that feature items from snacks to beauty supplies, all priced at $1. Is this experiment simply a test of pricing strategy? What else might motivate these retailers to offer such deep discounts?
Explanation
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The factors that would motivate retailer...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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