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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 26
Visit a local Walmart store and observe product placement, shelf placement, inventory levels on shelves, traffic patterns, customer service, and checkout efficiency. Discuss what makes Walmart the world's most successful retailer.
Explanation
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W. Company:
W. is an U.S based multinat...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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