Chat with AI
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 13
In teams, develop a retailing strategy for an Internet retailer. Identify a target market and then suggest a mix of merchandise, promotion, service, and pricing strategies that would help a retailer reach that market via the Internet. What issues must Internet retailers address that do not affect traditional store retailers?
Explanation
Verified
Verified
Internet retailer:
A form of electronic...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
