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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 21
Visit a department store and compare at least two departments' pricing strategies based on the number of markdowns you find and the size of the discount. What, if anything, can you conclude about the success of each department's retailing strategy?
Explanation
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Walmart is a U.S based multinational ret...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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