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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 2
What is the role of integrated marketing communications (IMC) in a firm's overall marketing strategy? When executed well, what are its benefits?
Explanation
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Integrated marketing communications coor...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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