Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 10

Pulling versus pushing strategies. Review the material in the chapter on pulling and pushing strategies and go to the Web sites of Honda Motors and S.C. Johnson. Based on the Web sites, which firm appears to follow more of a pulling promotion strategy? Which firm follows more of a pushing promotional strategy? Be prepared to defend your answers.
http://automobiles.honda.com
http://www.scjohnson.com