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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 18
Identify a corporate sponsorship for a cause or event in your area, or find a local company that sponsors a local charity or other organization. What does the sponsor gain from its actions? Be specific. What does the sponsored organization receive? Is this sponsorship good for your community? Explain.
Explanation
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Corporate sponsorship:
Corporate sponso...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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