Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 22

On your own or with a classmate, select a print advertisement that catches your attention and analyze it according to the AIDA concept (attention, interest, desire, action). Identify features of the ad that catch your attention, pique your interest, make you desire the product, and spur you toward a purchase. Present your findings to the class.