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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 24
What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good or service? How might this affect a firm's public relations efforts?
Explanation
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Celebrity spokesperson:
Celebrity spoke...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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