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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 3
Take a careful look at a direct-mail catalog you have received recently. Who is the audience for the products? Did the firm target you correctly or not?
Explanation
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Direct-mail catalog:
Direct mail commun...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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