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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 17
How does the nature of the market for a firm's goods or services affect the choice of a promotion method?
Explanation
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Nature of the market affects the choice ...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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