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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 23
What are some of the benefits and drawbacks of using celebrity testimonials in advertising? Identify an ad you believe makes effective use of a celebrity's endorsement, and explain why.
Explanation
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Celebrity advertising:
Celebrity advert...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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