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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 27
Future of newspaper advertising. Using a news source, such as Google news (http://news.google.com) or Yahoo! news (http://news.yahoo.com), research the current status of newspaper advertising. How much has ad revenue declined in recent years? Do you agree or disagree that the future of newspaper advertising lies online?
Explanation
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Newspaper advertising:
Newspaper advert...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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