Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 1

Choose a print ad to cut out and place on a poster board. With a marker, identify all the elements of the ad. Then identify what you believe is the objective of the ad-to inform, persuade, or remind. Finally, identify the strategy used-comparative, celebrity, or retail. If there is an interactive component offered, note that, too.