Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 13

According to Advertising Age, some of the top advertising campaigns of all time include Nike's "Just do it" (1988), McDonald's "You deserve a break today" (1971), and Burger King's "Have it your way" (1973). 56 With a classmate, choose an ad campaign you think is effective-based on its slogan, images, storyline, or whatever strikes you. Present the ad and your evaluation of it to the class.