Chat with AI
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 16
Select two different advertisers' television or print ads for the same product category (cars or soft drinks, for instance) and decide what emotion each appeals to. Which ad is more effective and why?
Explanation
Verified
Verified
Effective advertisement:
The advertisem...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
