Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 17

Not-for-profit advertising. Review the material in the chapter on creating an advertisement and then go to the Web site listed here. It outlines the basic steps involved in creating an advertisement for a not-for-profit organization. Review the material and prepare a brief report comparing and contrasting the process of creating an advertisement for a for-profit and a not-for-profit organization.
http://marketing.about.com/cs/nonprofitmrktg/a/8stepnonprofit.htm