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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 18
With a classmate, create your own plan for cross- promoting two products you think would be good candidates for cross-promotion.
Explanation
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Cross promotion:
Cross promotion is the...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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