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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 20
Identify the different types of emotional appeals in advertising. What are the benefits and pitfalls of each?
Explanation
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Emotional appeals in advertising:
Adver...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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