Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 2

With a classmate, choose a product you have purchased in the past and come up with a plan for using a nontraditional advertising medium-such as balloons, T-shirts, water bottles, anything you imagine will grab people's attention and promote the product effectively. If possible, create a prototype for your ad. If not, create a sketch of your ad. Present your new ad to the class.