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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 14
What is puffery? Where does it cross the line from ethical to unethical?
Explanation
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Verified
Puffery:
These are forms of exaggerated...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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Other Minimum 8 character and maximum 255 character
Character 255
