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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 9
How does each of the following factors affect the decision to emphasize personal selling or advertising and sales promotion?
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
Explanation
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Personal selling:
Personal selling is t...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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