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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 13
Since the implementation of the national Do Not Call Registry, some Americans have noticed an increase in door-to-door selling as well as emails containing sales messages. As a marketer, do you think this type of selling is effective? Why or why not?
Explanation
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Yes, the type of selling can be effectiv...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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