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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 19
Cross-selling can be an effective way for a firm to expand. Locate an advertisement for a firm you believe could benefit from cross-selling. List ways it could offer multiple goods or services to the same customer. Then create a new ad illustrating the multiple offerings.
Explanation
Verified
Verified
Cross selling:
Cross selling is multipl...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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