
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 1
You have been hired by a discount sporting-goods retailer for an over-the-counter sales position. You have completed a training course that includes learning about the products, assisting customers, and cross-selling. You have made several good friends in the training course and sometimes get together after work to go running, play golf, or have dinner. You've noticed that one of your friends has really taken the training course to heart and has adopted a very aggressive attitude toward customers in the store, pushing them to buy just about anything, whether they need it or not.
Should you discuss the situation with your friend? Should you discuss it with your supervisor? Explain your response.
Should you discuss the situation with your friend? Should you discuss it with your supervisor? Explain your response.
Explanation
It can be sort out by discussing with th...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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