Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 1

WebTech Development of Nashville, Tennessee, is considering the possible introduction of a new product proposed by its research and development staff. The firm's marketing director estimates the product can be marketed at a price of $70. Total fixed cost is $278,000, and average variable cost is calculated at $48.
a. What is the breakeven point in units for the proposed product?
b. The firm's CEO has suggested a target profit return of $214,000 for the proposed product. How many units must be sold to both break even and achieve this target return?