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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 19
What is the difference between a skimming price strategy and a penetration pricing strategy? Under which circumstances is each most likely to be used?
Explanation
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Skimming pricing strategy:
This strateg...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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