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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 3
With a classmate, create two advertisements for the same product. One advertisement should feature a high price; the other advertisement should feature a low price. Present your advertisements to your classmates. Record their perceptions of the price-quality relationship. Which price do most of them seem to prefer?
Explanation
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Price quality relationship:
• The price...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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