Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 13

Yield management. Say you'd like to visit Walt Disney World. Visit the WDW Web site (http://disneyworld.disney.go.com/vacation-packages/) to price week-long stays at various times of the year. Be sure to choose similar hotels. Which weeks are the most and least expensive? Do the days of arrival and departure make any difference? Prepare a summary of your findings and bring it to class so you can participate in a discussion on yield management.