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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 24
Go online to a shopping site you use regularly and note the prices for different types of products. Does this firm use psychological pricing? Product line pricing? Note any pricing strategies you can identify. Do any of these strategies make you prefer the site over a competitor's site?
Explanation
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Psychological pricing :
The pricing stra...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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