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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 4
Decide on a trip you'd really like to take. Then go online to several of the travel sites-Travelocity, Priceline.com, or others-and compare prices for your trip, including airfare, hotels, and so forth. Does bundling the components give you a price break? Note any coupons or promotions for restaurants and attractions as well. Decide which trip is the best deal, and explain why.
Explanation
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Competitive pricing strategy:
This stra...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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