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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 14
Although cannibalization generally forces price cuts, in what ways can it actually benefit a firm?
Explanation
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Cannibalization:
This is the process of...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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