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Business Communication 7th Edition by Mary Ellen Guffey ,Dana Loewy
Edition 7ISBN: 978-0538466257Business Communication 7th Edition by Mary Ellen Guffey ,Dana Loewy
Edition 7ISBN: 978-0538466257 Exercise 18
In each chapter you will find five discussion questions related to the chapter material. Your instructor may assign these topics for you to discuss in class, in an online chat room, or on an online discussion board. Some of the discussion topics may require outside research. You may also be asked to read and respond to postings made by your classmates.
This chapter discusses how Nike had to replace ads in its "Just Do It" campaign because the ads violated the culture of collectivist China. Can you think of another popular ad that might not work in China as well as one that might work there?
This chapter discusses how Nike had to replace ads in its "Just Do It" campaign because the ads violated the culture of collectivist China. Can you think of another popular ad that might not work in China as well as one that might work there?
Explanation
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Sample memo of introduction to your prof...
Business Communication 7th Edition by Mary Ellen Guffey ,Dana Loewy
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Character 255
