Business Communication 7th Edition by Mary Ellen Guffey ,Dana Loewy

Exercise 22

In each chapter you will find five discussion questions related to the chapter material. Your instructor may assign these topics for you to discuss in class, in an online chat room, or on an online discussion board. Some of the discussion topics may require outside research. You may also be asked to read and respond to postings made by your classmates.
Describe a time when a company delivered negative news to you effectively; that is, you understood and accepted the news. Explain why the company's strategy was effective.