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Business Communication 7th Edition by Mary Ellen Guffey ,Dana Loewy
Edition 7ISBN: 978-0538466257Business Communication 7th Edition by Mary Ellen Guffey ,Dana Loewy
Edition 7ISBN: 978-0538466257 Exercise 5
Ethical Issue: What is puffery, and how can it be justified in marketing messages? Consider the following: Dr. Phil calls himself "America's most trusted relationship counselor." Rush Limbaugh claims to be "America's anchorman." Sony's Cyber-Shot camera advertisement says "Make time stand still."
Explanation
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Puffery is defined as exaggerated commen...
Business Communication 7th Edition by Mary Ellen Guffey ,Dana Loewy
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