International Management 9th Edition by Helen Deresky

Exercise 10

Choose a company in the social media industry or a chain in the fast-food industry. In small groups, conduct a multilevel environmental analysis, describing the major variables involved, the relative impact of specific threats and opportunities, and the critical environmental factors to be considered. The group findings can then be presented to the class, allowing a specific time period for each group so that comparison and debate of different group perspectives can follow. Be prepared to state what regions or specific countries you are interested in and give your rationale.