International Management 9th Edition by Helen Deresky

Exercise 12

For this exercise, research (individually or in small groups) a company with international operations and find out the kinds of entry strategies the firm has used. Present the information you find, in writing or verbally to the class, describing the nature of the company's international operations, its motivations, its entry strategies, the kinds of implementation problems the firm has run into, and how those problems have been dealt with.