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International Management 9th Edition by Helen Deresky
Edition 9ISBN: 978-9332584730International Management 9th Edition by Helen Deresky
Edition 9ISBN: 978-9332584730 Exercise 13
In groups of four, develop a strategic analysis for a type of company that is considering entry into an emerging market country. Which entry strategies seem most appropriate Share your results with the class.
Explanation
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The Swedish furniture retailer IKEA, whi...
International Management 9th Edition by Helen Deresky
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