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International Management 9th Edition by Helen Deresky
Edition 9ISBN: 978-9332584730International Management 9th Edition by Helen Deresky
Edition 9ISBN: 978-9332584730 Exercise 25
Discuss the market entry strategy of IKEA for the Indian market. What are the advantages and disadvantages of adopting the wholly-owned subsidiary route in entering the market
Explanation
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Company IK is a privately held company t...
International Management 9th Edition by Helen Deresky
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