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International Management 9th Edition by Helen Deresky
Edition 9ISBN: 978-9332584730International Management 9th Edition by Helen Deresky
Edition 9ISBN: 978-9332584730 Exercise 16
What are the various external factors which a company must take into account while devising a market entry strategy for a new country Discuss these factors in the Russian context and in the actions taken by IKEA.
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IKEA is one of the leading entrepreneuri...
International Management 9th Edition by Helen Deresky
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