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International Management 9th Edition by Helen Deresky
Edition 9ISBN: 978-9332584730International Management 9th Edition by Helen Deresky
Edition 9ISBN: 978-9332584730 Exercise 20
What are the strategies that a company should use to grow its business in an emerging market How do you establish a strong market presence in an underserved market Discuss IKEA's strategy of establishing large shopping complexes instead of standalone shopping centers.
Explanation
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IKEA is one of the leading entrepreneuri...
International Management 9th Edition by Helen Deresky
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